The Brief: The objective was to showcase the brand to a special, hand picked audience of VIPs and Ultra High Net Worth Individuals.
The Solution: Abby worked with a luxury lifestyle publication, and with Porsche to collaborate and manage the event in an exclusive venue in Mayfair.
Above and Beyond: The event was expected to deliver on exposure of the publication using luxury brands to partner with ie Porsche, Chopard and Chivas. Collaborating with Chivas, bespoke cocktails were created for that event and there was a fashion show with exclusive colours for the Porsche cars displayed. The MD from Porsche Germany also attended.
The Successful Conclusion: The client was extremely happy with the new clients and revenue stream generated. As a result of the brands collaborating, having hand picked guests, who were fully engaged and made to feel very special due to its exclusivity, one guest purchased a Porsche Spyder, valued at £500,000. Abby then received calls from two other guests who wanted to purchase further cars.