The Issue: The Asian Awards were born out of a simple vision; to create an event that would honour only the very highest levels of achievement from within the worldwide Asian community; to create one of the most important events of its kind ever to be staged.
The Solution: A pioneering, unique and prestigious event, The Asian Awards is the only event that pays tribute to Asian success across all walks of life; emphasising inspiring achievements and highlighting inspirational role models in the fields of business, sport, entertainment, philanthropy and popular arts and culture.
Above and Beyond: 9 years ago, Paul never dreamed that what he was about to embark on would have had such a dramatic and global impact. These awards have captivated audiences from around the world. Diversity, unity and inclusion are at the heart of what we do.
The Successful Conclusion: Paul Sagoo, Founder of The Asian Awards said: "We were delighted at the incredible success of the inaugural Asian Awards. Through The Asian Awards, we have begun to build a legacy for the South Asian community and through the achievements of our winners, to inspire the millions of us who strive to be the best we can. We were honoured to have been joined by so many world figures and other major personalities. The Asian Awards are a spectacular event and Refine look forward to managing the 10th Awards.