The Issue: To create an event for UHNWI's and business leaders to engage in the flagship Bon Street store of Marcus Watches, by creating a lifestyle angle and creating a theme that they resonated with. This meant that we had their attention as "Time" was always key for these busy entrepreneurs.
The Solution: Abby was delighted to manage an auspicious event with high end brands, Chivas Regal and Marcus Watches, gathering some of London’s most illustrious entrepreneurs at an exclusive celebration of ‘Watches & Whisky’. The concept of "Watches and Whisky" was created, as these special guests loved watches and drank whisky! 150 hand picked guests were invited to this event. The store was then transformed into a haven for watches and Whisky enthusiasts. A special Chivas bar was installed and exclusive cocktails were created by a top mixologist.
Above and Beyond: We delivered above and beyond the expectation of the client, and all the partners involved with a full house and a successful networking event. With our contacts, we delivered an event with business leaders that don’t normally attend launch events. It was more a lifestyle angle, rather than a pitch environment. We also invited key influential bloggers and generated a lot of social media interest.
The Successful Conclusion: As a result, the client had a profitable evening with new clients and new sales generated on the evening and afterwards.