Why event branding is its own discipline
Corporate brand guidelines rarely survive a stage build. Our job is to translate brand into event — what the logo does when it’s 3 metres tall, how the typography works on a trophy, what the colour palette looks like under warm stage wash. Event branding is applied design, not just logo placement.
We work with in-house brand teams and external agencies. If you have brand guidelines we respect them. If you don’t, we write a single event identity and deliver to a signed guideline document.